Based in the heart of Somerset, James Wellbeloved started with one simple aim - to produce a food that would help dogs that suffered from food allergies and digestive intolerance. These problems meant that many dogs suffered from loose digestion and skin irritations that made their lives a misery and was distressing for their owners. A list of ingredients that were thought most likely to cause digestive and skin upsets was set up. None of these ingredients were to be included in James Wellbeloved dog foods
